Walmart Sellers in New Zealand Face Unique EIN Hurdles
Walmart's onboarding process for third-party sellers mandates a U.S. business presence, which for international sellers typically means obtaining an Employer Identification Number (EIN). For sellers based in New Zealand, this requirement presents a distinct set of challenges. Unlike U.S. residents who can often apply online directly with the IRS and receive an EIN within one to two business days, non-residents without a U.S. Social Security Number (SSN) or Individual Taxpayer Identification Number (ITIN) face a more complex and time-consuming process. This typically involves submitting Form SS-4 via fax or mail, with processing times stretching to several weeks. The need for a U.S. business entity, often a U.S. LLC, further complicates matters, requiring additional steps before the EIN application can even begin. Understanding these specific friction points is the first step for New Zealand-based sellers aiming to establish their presence on the Walmart marketplace.
When You Need an EIN for Walmart Marketplace
An EIN is a mandatory requirement for onboarding with Walmart Marketplace if you are operating as a business entity. Walmart requires third-party sellers to have a U.S. business structure, and an EIN serves as the federal tax identification number for that entity. This applies whether your business is a U.S. LLC, a C-Corporation, or another recognized business structure. Without this nine-digit number, your application to sell on Walmart will not be approved. For sellers in New Zealand, this means that even if your primary operations and customer base are in New Zealand, establishing a U.S. business entity and obtaining its associated EIN is a prerequisite for accessing the U.S. market through Walmart.
Required Documents for EIN Application
To apply for an EIN as a non-resident, you will need specific documentation. The primary form is the IRS Form SS-4, Application for Employer Identification Number. This form collects details about your business, including its legal name, trade name (if applicable), mailing address, physical address (which can be a U.S. mail forwarding service if you don't have a physical U.S. office), responsible party information, and business type. You will also need a copy of the responsible party's passport. If you have formed a U.S. LLC, your business formation documents, such as the Articles of Organization or Operating Agreement, will be necessary. Ensure all documentation is accurate and matches the information provided on the Form SS-4. For non-residents applying without an SSN or ITIN, line 7b of the SS-4 should be completed with the word 'Foreign'.
The EIN Application Process for Non-Residents
The process for obtaining an EIN as a non-resident seller from New Zealand differs significantly from that for U.S. residents. Since you likely do not have an SSN or ITIN, you cannot use the IRS's online application portal, which is designed for those with a U.S. taxpayer identification number. Instead, you must submit the Form SS-4 to the IRS via fax or mail. After completing and signing the form, you will fax it to the appropriate IRS number for international applicants. The IRS will then review your application. Processing can take anywhere from three to five weeks. Once approved, the IRS will mail your EIN confirmation letter, often referred to as a CP 575 notice, to the U.S. business address listed on your application. This timeline is considerably longer than the expedited online process available to U.S. residents.
Common Mistakes for Walmart Sellers from New Zealand
Walmart marketplace sellers from New Zealand often encounter specific pitfalls during the EIN application process. A common error is incorrectly filling out line 7b of Form SS-4. When the responsible party does not have an SSN or ITIN, this line must be completed with the word 'Foreign.' Leaving it blank or entering incorrect information can lead to rejection. Another mistake is providing a personal address in New Zealand as the U.S. business address; a valid U.S. mailing address or a mail forwarding service is typically required. Furthermore, selecting the wrong business entity type on the Form SS-4 can cause significant issues. Ensure your U.S. business structure (e.g., LLC) is correctly identified. For those using a third-party service, verify that the service understands the nuances of non-resident applications.
The Certified Acceptance Agent (CAA) Advantage
As a Certified Acceptance Agent (CAA), itin.net offers a streamlined and more efficient path for non-residents to obtain an EIN. While the standard IRS process for non-residents involves faxing or mailing Form SS-4 and waiting several weeks, the CAA program allows authorized agents to verify your identification documents and transmit your application information directly to the IRS. This can significantly reduce processing times. When you work with a CAA like itin.net, we act as an intermediary, ensuring your application is complete and accurate before submission. This often results in an EIN being issued much faster than the traditional mail or fax method, potentially within days rather than weeks, especially if expedited channels are utilized. This is particularly beneficial for sellers needing to meet Walmart's onboarding deadlines.
Next Steps After Obtaining Your EIN
Once you have successfully obtained your EIN, the next critical step is to use it to open a U.S. bank account. Many U.S. banks, including online options like Mercury, Relay, or Brex, require an EIN and U.S. business formation documents to open an account for non-residents. This U.S. bank account is essential for managing your Walmart marketplace transactions and maintaining compliance. You will also need your EIN for any future U.S. tax filings, such as Form 5472 if you operate a U.S. LLC with a foreign owner. Review the pricing for EIN services at itin.net or contact us directly if you require assistance with the application process.
Practical tips
- Use the IRS Form SS-4 to apply for your EIN, ensuring line 7b is marked 'Foreign' if the responsible party lacks a U.S. SSN or ITIN.
- Secure a U.S. mailing address or mail forwarding service to receive your official EIN confirmation from the IRS.
- If you have formed a U.S. LLC, have your Articles of Organization or equivalent formation documents ready for the application.
- Consider using a Certified Acceptance Agent (CAA) to expedite the EIN application process and ensure accuracy.
- Once you receive your EIN, immediately proceed to open a U.S. business bank account to manage your Walmart marketplace finances.
Frequently asked questions
Can I use my New Zealand business number for Walmart?
No, Walmart requires a U.S. federal tax identification number, which is an EIN. Your New Zealand business number is not sufficient for U.S. marketplace onboarding.
Do I need a U.S. physical address to get an EIN?
You need a U.S. mailing address for the IRS to send your EIN confirmation. This can be a U.S. street address or a mail forwarding service. A physical U.S. office is not strictly required for the EIN itself, but may be needed for your U.S. business entity formation.
How long does it take to get an EIN as a New Zealand resident?
For non-residents applying via fax or mail without a U.S. SSN or ITIN, the process typically takes 3–5 weeks. Using a Certified Acceptance Agent (CAA) can significantly shorten this timeframe.
What if I already have an ITIN?
If you have an ITIN, you can apply for an EIN online through the IRS portal. This is a much faster process, often taking only 1-2 business days. If you do not have an ITIN, you must follow the non-resident application procedures.
Can a U.S. LLC be formed with a New Zealand resident as the owner?
Yes, it is possible to form a U.S. LLC with New Zealand residents as owners. You will need to appoint a U.S. registered agent. After forming the LLC, you can then apply for an EIN for the LLC.
What happens after I get my EIN?
After receiving your EIN, you should open a U.S. business bank account. This is crucial for managing your funds and is also a requirement for many payment processors and platforms like Walmart. You will also need it for U.S. tax filings.



